Federal Express
At FedEx Express commitment to customer service permeates from the top management to all employees.
It has to, because for FedEx Express understanding what its customers want and providing it to them is essential to maintaining the company’s high level of brand equity. It is a company that has built its reputation on the ability to deliver packages anywhere in the world, on time and undamaged. To do this and to maintain its reputation in a highly competitive marketplace, FedEx Express needs to understand its customers and ensure that all employees deliver the service to them in the expected manner.
Barbara Goldsack, Editor of the L RQ Review, visits David Rebholtz and Glenn Pearson at the company’s Memphis headquarters to find out more.